Working with CETA
Three ways in.One standard of execution.
Sell to us, distribute through us, or let us run your channels. Every model comes with the same infrastructure, the same team and a live view of everything CETA does for your brand.
Live demo of CETA Pascal on desktop and mobile · click the tabs, switch periods, open a report
Overview
Good morning. Here's your brand today.
Net sales & CETA ad investment
Net salesAd investmentRecent activity
- WeeklyMon 09:00
- AlertUnauthorized seller removed from 2 listingsSun 17:42
- StockReplenishment PO placed · 4,200 unitsOct 29
- MonthlyNov 3
Sales by channel · Nov
This month at a glance
Next from CETA
- Nov 144,200 units land at Amazon AWD
- Nov 16Week 46 report in your inbox
- Nov 20Black Friday deals go live on 3 SKUs
- Dec 2November business review
Your Brand
Latest
- Week 45 report is readyNet sales +9.1% WoW · ROAS 4.1x
- Unauthorized seller removed2 listings · Buy Box fully recovered
- 4,200 units in transitArriving at Amazon AWD on Nov 14
Powered by Pascal, CETA's own operating system. Interactive sample with illustrative figures for a fictional brand.
The models
Choose how far CETA goes.
Pick a model to see it highlighted in the comparison below.
Side by side
Every difference, in one table.
| Criteria | |||
|---|---|---|---|
| CETA's role | Buys and resells your products as an authorized seller | Buys at wholesale and supplies retailers in an agreed territory | Operates your channels on your behalf |
| Inventory ownership | CETA, purchased upfront | CETA, purchased upfront | Brand |
| Seller of record | CETA | CETA, to retailers & stockists | Brand, on its own accounts |
| Channels | Amazon, Walmart, eBay and 35+ marketplaces | Independent stockists, retail chains, B2B wholesale | Your marketplace accounts and D2C store |
| Exclusivity | Optional: sole authorized seller per marketplace or region | Territory exclusivity, typically country-level | Not required |
| Advertising budget | Funded by CETA, allocated as a monthly ad credit | CETA-funded stockist marketing & launch support | Brand budget, managed and optimized by CETA |
| Pricing & MAP | CETA enforces MAP and removes unauthorized sellers | Wholesale price list and MAP across the stockist network | Brand sets policy; CETA monitors and enforces |
| Logistics | CETA warehouse, FBA / AWD prep, returns | CETA warehouse, parcel and pallet freight to stockists | Optional, scoped per mandate |
| Brand capital at risk | None | None | Inventory and ad spend |
| Fee to the brand | None | None | Service fee, scoped per mandate |
| Brand dashboard & reports | Included | Included, with stockist sell-through | Included |
| Best for | Brands that want marketplace growth with zero operational load | Brands entering a new country through physical retail | Brands that want to keep account ownership and full margin |
CETA becomes the only authorized seller on the marketplaces and regions agreed with your brand. One price across the channel, one owner of every listing, unauthorized sellers removed. In return, CETA commits to agreed purchase volumes and advertising investment.
What CETA brings
Everything a brand needs to grow, already running.
Capital, channels, data, people and software. Built for our own operation first, then opened to every brand we work with.
Capital, not promises
CETA buys inventory before it sells a single unit. Your brand is paid on the purchase order, not on performance.
Marketplaces
Amazon in every region, Walmart, eBay, Otto, Allegro, Trendyol, Noon, Mercado Libre and more, each with its own launch playbook.
Countries
One partner for the US, Canada, Mexico, the UK, Germany and the wider EU, with expansion mapped market by market.
Data points a day
80+ data sources, refreshed in under five minutes. Pricing, demand, competitors and ad performance seen as one picture.
Advertising credit
A dedicated ad budget allocated to every brand, every month, funded by CETA and reported line by line.
Brand protection
MAP monitoring, unauthorized seller removal, listing hijack and counterfeit response. Your price and your listing stay yours.
Retail distribution
A US warehouse, parcel and pallet freight, and a stockist portal where retailers order, pay and track on their own.
Our own software
Pascal, the operating system behind every dashboard, from forecasting to reporting, is built and run by CETA's own team.
The rhythm
You never have to ask how it's going.
- Always on
Live dashboard
Sales, inventory, advertising and channel health, updated continuously.
- Every Monday
Weekly report
Last week's sales, ad spend, stock position and the actions taken.
- Every month
Business review
CETA's investment, the brand's results, long-term trends and next month's plan.
- Every quarter
Strategy session
New markets, new channels, assortment and pricing decisions, together.
- The moment it happens
Alerts
Stock risk, price breaches, unauthorized sellers and listing changes.
Pick the model. We'll bring the numbers.
Tell us about your brand and the markets you want. We'll come back with a plan.
Become a Partner