E-Commerce Services
Full-Stack E-Commerce
Operations.
Every layer of e-commerce, handled. From the first listing to the final delivery, from pricing algorithms to brand protection — we run the full operational stack so your brand can scale across 30+ marketplaces without adding a single hire.
Marketplace Management
We run your presence across 30+ platforms simultaneously — not as a monitoring service, but as a full operational team. Account health, catalog management, policy compliance, seller performance metrics, customer communication, and case management — all handled around the clock by specialists who have managed thousands of accounts.
Marketplace management at CETA means owning every operational detail. When Amazon changes a policy, we have already adjusted. When a listing is suppressed, we resolve it within hours, not days. When account health metrics dip, we diagnose the root cause and fix it before it affects your selling privileges. This is not passive monitoring. It is active, disciplined marketplace operations executed by people who have done it thousands of times.
Pricing Optimization
Algorithmic repricing that responds to competitor moves within minutes. Not simple rule-based repricing that undercuts by $0.01 — intelligent pricing that considers margin targets, Buy Box dynamics, inventory velocity, competitive position, and channel strategy simultaneously to maximize revenue per unit.
Our pricing engine operates on a multi-objective optimization framework. It does not just chase the Buy Box. It calculates the optimal price that maximizes total contribution — accounting for referral fees, FBA fees, advertising cost of sale, return rate, and opportunity cost of inventory. When a competitor drops their price, the system evaluates whether matching is profitable or whether letting them take the Buy Box temporarily while maintaining margin is the better strategic choice.
PPC & Advertising
Sponsored products, sponsored brands, display ads, DSP campaigns, and keyword strategies tuned for profitability — not vanity impressions. Every ad dollar is tracked to its contribution to organic rank improvement, not just direct ROAS. Campaigns are structured to compound: today's ad spend builds tomorrow's organic visibility.
Our advertising approach is fundamentally different because we optimize for total return, not just advertising return. A keyword campaign that shows 3x ROAS but also moves organic rank from position 15 to position 5 has a total return far higher than the ad metrics suggest. We model this full-funnel impact and allocate budget accordingly. The result is an advertising strategy that builds durable organic positioning while generating profitable direct sales.
Inventory & Fulfillment
Demand-driven inventory planning across FBA, 3PL, and direct fulfillment channels. Multi-warehouse coordination, inbound shipment optimization, and real-time stock health monitoring to eliminate both stockouts and overstock events — the two most expensive mistakes in e-commerce.
Inventory management is where most e-commerce operations lose money without realizing it. A stockout does not just lose today's sales — it damages organic rank, triggers competitor conquest ads, and erodes customer trust. Overstock ties up capital, incurs long-term storage fees, and often leads to margin-destroying liquidation. Our inventory system models both risks continuously and positions stock to minimize the total cost of error across all marketplaces and fulfillment centers.
Content & Conversion
SEO-driven titles, keyword-rich bullet points, A+ content with lifestyle imagery, and localized descriptions in every target language. Not translated — adapted. Every listing is built for the specific marketplace algorithm and the specific consumer behavior of that market.
Content at CETA is treated as a performance asset, not a creative exercise. Every title is structured to maximize search relevance for high-intent keywords. Every bullet point addresses a specific objection or search query. A+ content is designed around conversion data, not aesthetic preferences. And every listing is continuously iterated based on search rank data, conversion rate changes, and competitive content analysis. The listings that launch on day one are not the same listings running on day ninety — they are better.
Brand Protection
Unauthorized seller removal, counterfeit product monitoring, MAP policy enforcement, listing hijack detection, and brand registry management across every marketplace. Protection is not an add-on service — it is a core discipline that runs continuously alongside every other function.
Brand protection at CETA operates as a continuous monitoring and enforcement system. Automated scans detect unauthorized sellers, counterfeit listings, and MAP violations across all active marketplaces. When violations are detected, enforcement actions are initiated within 24 hours — IP complaints, platform-specific takedown requests, and direct cease-and-desist communications. For persistent violators, we escalate through legal channels. The goal is not just to react to violations but to create a deterrent that prevents them.
The Integrated Stack
Six disciplines. One operating system.
The real power is not in any single discipline. It is in how they connect. Every function feeds every other function, creating compound improvements that isolated services can never achieve.
How We Work
A repeatable system built from hundreds of brand launches across 20+ countries. Rigorous at every step. Fast where speed matters. Disciplined where discipline matters more.
Audit & Map
We assess your current position — catalog structure, pricing architecture, competitive landscape, channel distribution, and target market prioritization — before a single strategy is proposed. The audit typically takes 1–2 weeks and produces a complete operational blueprint with specific recommendations, projected timelines, and expected outcomes for each workstream.
Build & Launch
Listings built from scratch with SEO-optimized content in every target language. Logistics configured across FBA and 3PL networks. Ad campaigns structured, keyword research completed, and budgets allocated. Pricing algorithms calibrated with margin floors and competitive rules. Typically live within 6–8 weeks of kickoff.
Optimize & Compound
Weekly performance reviews drive continuous improvement across every discipline. Content is iterated based on conversion data. Pricing algorithms are tuned based on competitive dynamics. Ad campaigns are restructured based on keyword performance. The improvement is not linear — it compounds, because each optimization amplifies the others.
Expand & Repeat
Once a market is stable and profitable, we apply the proven playbook to the next expansion target. New geographies, new platforms, new product categories — each launch is faster than the last because the data, the systems, and the operational knowledge from previous launches carry forward.
What You Get
Not just services. Outcomes measured in revenue, margin, and speed.
From kickoff to revenue-positive across new marketplaces and geographies.
Through pricing optimization, ad efficiency, and operational cost reduction.
We are your e-commerce team. No recruitment, no training, no overhead.
Platforms We Master
We do not just list on platforms. We understand their algorithms, their ranking systems, their advertising ecosystems, and their fulfillment infrastructure from the inside.
The full stack. Fully managed.
Tell us where you want to go. We will engineer the path.
Start the Conversation