Case Studies
Proof in
Performance.
Every brand has a different starting point and a different destination. Here is what happens when the right infrastructure meets the right ambition — measured in revenue, markets, and speed, not promises.
European Electronics Brand Enters the US and Middle East
A premium electronics brand had strong European traction — established presence on Amazon DE, FR, IT, and ES with healthy margins and growing revenue. But zero presence in the US or Gulf markets. Their internal team lacked the capacity to manage additional marketplaces, and building out new entity structures, fulfillment networks, and compliance frameworks was estimated at 12–18 months minimum.
No existing seller accounts in target markets. FCC certification required for US entry — a separate workflow from existing CE certifications. Pricing strategy needed to account for parallel import risk from European markets where the brand was already established. Logistics architecture needed to support US FBA and UAE local fulfillment simultaneously.
What CETA Did
CETA activated Amazon US, Amazon UAE, and Noon accounts within 6 weeks using existing CETA infrastructure. Built localized listing sets in English and Arabic. Structured FBA logistics for US and a regional distributor agreement for UAE to protect margin. Implemented cross-market pricing controls to prevent parallel import arbitrage between European and new markets.
Live across 3 new marketplaces in under 8 weeks. Revenue positive within 90 days. US became the brand's second-largest market within 6 months of launch. UAE operations profitable from month 4. Zero parallel import incidents due to pricing architecture.
Turkish FMCG Brand Scales to 15 Global Marketplaces
A fast-growing Turkish consumer goods brand with a strong domestic retail presence and early-stage Trendyol success. Their products tested well in international focus groups, but the brand had zero cross-border e-commerce experience. No international seller accounts, no cross-border logistics, no localized digital content, and a supply chain designed for domestic distribution.
Product labeling needed to be adapted for 8 different regulatory regimes across Europe, Middle East, and the Americas. Supply chain needed restructuring to support fragmented international demand from a single production facility in Turkey. Brand name recognition was zero outside Turkey — every market required building awareness from scratch.
What CETA Did
Designed a phased expansion strategy starting with 5 European markets where Turkish consumer goods have cultural familiarity. Built compliant product listings in 7 languages — not translated but locally adapted with market-specific keywords and imagery. Set up centralized FBA (Pan-EU) and local 3PL partnerships to serve all regions from a single inventory pool. Implemented a graduated advertising strategy: awareness-building in months 1–3, conversion-optimization in months 4–6, scaling in months 7–12.
15 marketplaces live within 12 months. Export revenue grew from zero to representing 40% of total company revenue. Brand now operates across 4 continents simultaneously with unified operations. Customer acquisition cost decreased 35% between launch and month 12 as organic visibility compounded.
US DTC Brand Enters European Marketplaces
A digitally native US brand with strong Amazon US performance — category leader in their niche with 4.7-star ratings and established organic visibility. European demand signals were clear: international orders through US Amazon, social media engagement from European consumers, and competitor analysis showing category gaps in EU markets. But no European infrastructure existed.
VAT registration required in 5 countries simultaneously. EU product compliance and CE marking requirements for their product category. Amazon Europe Pan-EU FBA setup with inventory allocation across 7 fulfillment centers. Content needed complete rework for European consumer expectations — not just translation, but positioning adjustment for different competitive contexts.
What CETA Did
CETA handled VAT registration, compliance documentation, and EU product adaptation entirely. Set up Pan-EU FBA with automated inventory rebalancing across all 7 European fulfillment centers. Launched across Amazon DE, FR, IT, ES, UK plus Otto and Zalando concurrently — 7 marketplaces in a single coordinated launch. European content was rebuilt from scratch using European keyword research and competitor analysis, not adapted from US listings.
7 European marketplaces live in 10 weeks. European revenue represented 30% of total company revenue within the first full year. Zero headcount added by the brand for European operations. Amazon DE became the brand's second-highest-revenue marketplace globally within 9 months.
Home Goods Manufacturer Builds D2C Without Channel Conflict
A B2B manufacturer with 40+ years of wholesale history — strong retail partnerships with major chains and regional distributors. 400+ SKUs across home, garden, and outdoor categories. Leadership wanted to launch a direct-to-consumer e-commerce presence to capture margin and build direct customer relationships, but feared cannibalizing existing retail partnerships that represented 85% of revenue.
Existing retail partners highly sensitive to direct competition on price. Product range of 400+ SKUs with complex shipping requirements — oversized items, hazmat classifications, and seasonal demand patterns. The brand had no digital content assets, no marketplace-ready imagery, and no experience with e-commerce operations at any scale.
What CETA Did
Developed a MAP-compliant pricing strategy that protected retail relationships by ensuring marketplace prices were never below authorized retail. Created marketplace-optimized content for the full 400+ SKU catalog — product photography, lifestyle imagery, and SEO-optimized copy. Launched on Amazon, Wayfair, and Otto with differentiated product bundles exclusive to each channel — giving each marketplace unique assortment that did not directly compete with retail partners' exact SKUs.
D2C channel generating 25% of total revenue within 18 months. Zero channel conflict with existing retail partners — the exclusive bundle strategy eliminated direct price comparisons. Average order value 40% higher than wholesale. Brand now has direct customer relationships for the first time in its 40+ year history, enabling product development insights that were previously invisible.
The Common Thread
What every successful partnership shares.
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