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Partner Brands

50+ Brands.
One Infrastructure.

Selected public logos where visibility is permitted. Confidential operator coverage where the commercial relationship requires discretion. One infrastructure built for disciplined marketplace distribution and brand-safe execution.

50+Active Brands
9Categories
30+Marketplaces
20+Countries

Visibility Standard

Public brand footprint on one side. Confidential operator coverage on the other.

Selected public brandsLogos shown here are limited to relationships that can be represented publicly.
Confidential mandatesAdditional operating coverage exists across private-label, distribution, and commercially sensitive programs that are not named publicly.

Tools & Hardware 8

DSPIAEDSPIAE
BarensBarens
BE ToolsBE Tools
DelkoDelko
HedueHedue
Super HandySuper Handy
Titan Post DriverTitan Post Driver
AlbachemAlbachem

Baby & Kids 4

CrayolaCrayola
Nail SnailNail Snail
LollipopLollipop
ChristieChristie

Automotive & Powersports 4

Rocky Mountain ATV/MCRocky Mountain ATV/MC
TuskTusk
Swiss LinkSwiss Link
WavianWavian

Outdoor & Knives 9

Elk RidgeElk Ridge
Master CutleryMaster Cutlery
Master USAMaster USA
MTech USAMTech USA
Perfect PointPerfect Point
Femme FataleFemme Fatale
Snake EyeSnake Eye
Tac-ForceTac-Force
USMCUSMC

Health & Wellness 3

EkcosEkcos
Med-QMed-Q
Nautilus LifelineNautilus Lifeline

Food & Gourmet 1

Celtic Sea SaltCeltic Sea Salt

Home & Living 2

Annie SloanAnnie Sloan
WhynterWhynter

Art & Craft 18

CricutCricut
FiskarsFiskars
SilhouetteSilhouette
SizzixSizzix
CloverClover
Coats & ClarkCoats & Clark
DoodlebugDoodlebug
Elmer'sElmer's
Knitters PrideKnitters Pride
Lion Brand YarnsLion Brand Yarns
PellonPellon
PrymPrym
SculpeySculpey
SiserSiser
SpeedballSpeedball
Warm CompanyWarm Company
We R MakersWe R Makers
WiltonWilton

Specialty 3

KamuiKamui
My Salah MatMy Salah Mat
AmerileatherAmerileather

The Partnership Model

CETA is built to operate, not to advise from the sidelines. Where the fit is right, we step into inventory, channel execution, and operating responsibility with our own systems, standards, and capital in the loop.

01

We Buy Your Inventory

Partnership begins with a direct inventory acquisition. We purchase upfront, taking on the financial risk from day one. Your product, our capital.

02

We Build the Infrastructure

Marketplace accounts, listing optimization, pricing algorithms, content localization, compliance verification. The entire commercial architecture is engineered before launch.

03

We Fund the Growth

Advertising, PPC campaigns, marketplace promotions, customer acquisition. All funded by CETA. We invest in your brand's growth with our own resources, not yours.

04

We Operate Everything

Continuous inventory replenishment, customer service, logistics, returns management, and data intelligence. End-to-end operations financed and managed by CETA. You focus on making great products.

Why Brands Choose CETA

Zero Financial Risk

We buy your inventory upfront and fund every operational cost. Advertising, logistics, customer service. Your brand grows without a single dollar of your capital at risk.

True End-to-End Partner

CETA operates as a technology-led distributor and operator. Inventory, marketplace execution, intelligence, and fulfillment discipline sit inside one accountable layer.

Full Transparency

Real-time dashboard access to every metric that matters. Sales, margins, ad spend, inventory health, customer data. No black boxes. No surprises. Complete visibility into your brand's performance.

Partner Fit

Best fit

Brands and manufacturers with differentiated products, channel ambition, and a need for tighter marketplace execution than a light-touch distributor can offer.

Why partners move

They need inventory-backed growth, cleaner channel discipline, stronger data visibility, and an operator who stays close to fulfillment, pricing, and account health.

How fast it moves

Most onboardings take two to four weeks depending on SKU count, compliance readiness, and the number of launch markets in scope.

Frequently Asked Questions

What marketplaces do you operate on?

We operate across 30+ marketplaces including Amazon (all regions), Walmart, eBay, Otto, Noon, Allegro, Trendyol, Shopee, Lazada, Mercado Libre, and many more. Each brand gets a tailored marketplace strategy based on category fit and demand potential.

Is there a minimum order quantity or brand size requirement?

We work with brands of all sizes. What matters is product-market fit and growth potential, not current revenue. We evaluate every opportunity individually.

How long does it take to go live?

Typical onboarding takes 2 to 4 weeks depending on the number of SKUs and target marketplaces. Some brands are live within days on priority channels.

Do you handle logistics and fulfillment?

Yes. We manage the full supply chain including FBA prep, warehouse coordination, international shipping, and local fulfillment across all active markets.

How is performance tracked?

Every brand partner gets access to our real-time analytics dashboard covering sales, margins, ad performance, inventory levels, and competitive positioning. Monthly strategy reviews are standard.

Your brand. Our infrastructure.

Let's find out where your brand should be.

Become a Partner