Capabilities
The Infrastructure
Behind Clarity.
Clarity does not happen by accident. It is built — layer by layer, system by system, until every decision your organization makes is rooted in real signal, not approximation. Here is the infrastructure that makes it possible.
Real-Time Dashboards
Live visibility into sales, margins, inventory, and ad performance across every marketplace and country. Not overnight syncs or manual exports — continuous data flow that reflects what happened minutes ago, not yesterday. Every dashboard is custom-built around how your team actually makes decisions.
Our dashboards are not pre-built templates with your data plugged in. They are designed from scratch based on interviews with the people who will use them. Operations teams see operational metrics. Finance sees financial metrics. Leadership sees strategic metrics. The same underlying data, surfaced in the format that drives action for each stakeholder.
Market Intelligence
Competitive pricing landscapes, category trends, search volume shifts, and demand signals aggregated across 30+ marketplaces. This is not secondary research repackaged. It is primary intelligence built from live transactional data — pricing movements happening right now, inventory shifts detected today, competitive launches identified this week.
Market intelligence at CETA is fundamentally different because it is built from operational data, not scraped or estimated data. When we report that a competitor dropped their price by 8%, it is because we observed the change in real time across multiple marketplaces. When we flag a demand surge in a category, it is because we see it in our own order data across dozens of brands.
Financial Analytics
Profitability analysis at the SKU, channel, and market level. Every marketplace fee, every logistics cost, every currency conversion, every tax obligation — accounted for and allocated correctly. The result is true profitability visibility that most brands never achieve because the data is too fragmented to assemble manually.
Financial analytics is where most e-commerce operators have the biggest blind spot. They know their top-line revenue. They roughly know their COGS. But the space between — marketplace referral fees, FBA fees, advertising costs, return handling fees, currency conversion costs, VAT obligations — is usually estimated, not calculated. We eliminate that gap.
Demand Forecasting
Machine learning models trained on your historical sales data, enriched with seasonality patterns, promotional calendars, competitive activity, and external market signals. Forecasts that do not just extrapolate from the past — they model the future using every signal available.
Our forecasting models are retrained weekly on new data. Every forecast is compared against actuals, and the error is fed back into the model. This means accuracy improves continuously — not because we manually tune parameters, but because the model learns from its own mistakes. After six months of operation, our forecasts typically achieve 85–92% accuracy at the SKU-market level.
Competitive Analysis
Automated tracking of competitor pricing, inventory availability, new product launches, review trajectories, and advertising strategies across every target marketplace. Not a monthly competitive report — a living intelligence feed that updates continuously and alerts you when something changes that requires a response.
Competitive analysis at CETA goes beyond price tracking. We monitor the full competitive signal — assortment changes, listing quality improvements, review velocity shifts, advertising intensity changes, and marketplace ranking movements. Each signal is contextualized: a competitor price drop is different if accompanied by a new listing versus a closeout sale. Our analysts add the commercial judgment that pure automation cannot provide.
Custom Reporting
No two organizations need the same reports. We build reporting infrastructure around your decision-making process — board-level summaries, weekly operational reviews, exception-based alerts, and automated reports delivered on whatever schedule and in whatever format your team prefers.
Custom reporting is the delivery layer of the entire analytics infrastructure. It is where data becomes decisions. We design report formats through iteration with the actual recipients — testing comprehension, measuring time-to-decision, and refining until every report produces action, not just awareness. Reports that do not drive decisions get redesigned or eliminated.
Data Infrastructure
From raw signal to clear decision.
Six layers working continuously. Data enters raw from 80+ sources and exits as structured intelligence delivered in the format your team needs.
What You Get
Not just dashboards. A complete intelligence system that changes how your organization makes decisions — from reactive to proactive, from gut-feel to data-driven.
From marketplace event to your dashboard — no overnight syncs
Every dashboard, report, and alert — built for your workflows
All platforms, all markets — consolidated into a single layer
See what your data can do.
Let us show you what CETA's analytics infrastructure looks like applied to your operation.
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