Solutions
Every Problem
Has a Pattern.
The questions change. The methodology does not. We find the signal in your data, isolate the pattern, and translate it into a decision your team can act on — with confidence, not hope.
Market Entry Analysis
Before you invest a single dollar in a new market, we give you a complete intelligence brief. Not a generic market report purchased from a research firm — a custom analysis built from live competitive data, real pricing dynamics, actual demand signals, and your specific product portfolio. The output is a decision document that tells you exactly whether to enter, when to enter, and what it will cost to win.
Our market entry analysis goes deeper than TAM estimates and competitor counts. We model the unit economics of your specific products in the target marketplace — accounting for every fee, every tax, every logistics cost, every advertising expense. We map the competitive landscape at the ASIN level, not the category level. And we model multiple scenarios: aggressive entry, conservative entry, and the realistic middle ground. The result is not just a recommendation. It is a business case with numbers your CFO can trust.
What We Analyze
Performance Intelligence
Once live, the analytics layer runs continuously — monitoring every metric that matters and surfacing the ones that require attention. This is not a dashboard you check when you remember. It is an active intelligence system that tells you what changed, why it changed, and what to do about it — before the impact reaches your P&L.
Performance intelligence is where CETA's operational data advantage is most visible. Because we operate the marketplaces ourselves, our performance data is not sampled, estimated, or delayed. It is direct from the source, enriched with contextual metadata, and cross-referenced across channels. When your Amazon US sales dip, we can tell you whether it is a pricing issue, a competitive issue, an inventory issue, or a seasonal pattern — and we can tell you within hours, not weeks.
What We Analyze
Decision Support
When the stakes are high, the analysis needs to be deep. Expansion strategy, portfolio rationalization, pricing architecture redesign, partnership evaluation — these are decisions that shape the next 12–36 months of your business. Our strategic analysis is built to support exactly these moments with the rigor and depth they deserve.
Strategic decision support is analyst-led, not algorithm-driven. Our team combines quantitative modeling with commercial judgment to produce recommendations that are not just statistically sound but operationally practical. We model scenarios, stress-test assumptions, and quantify the cost of being wrong. The output is not a slide deck. It is a decision framework with clear recommendations, supporting evidence, and explicit trade-offs.
What We Analyze
Common Questions We Answer
Real decisions. Real data. Real outcomes.
These are the kinds of questions our clients bring to us. Each one has a methodology, a data requirement, and a typical turnaround. Each one produces a decision, not a report.
How We Deliver
Structured, fast, and relentlessly focused on decisions you can act on. Every engagement follows the same rigorous four-step methodology — because discipline produces better answers than talent alone.
Define the Question
We work with your team to isolate the precise decision or problem that needs analytical support. Vague questions produce vague answers. We get specific about what decision needs to be made, who is making it, what information they need, and what format will be most useful. This step typically takes one focused session.
Source & Verify
We pull data from our proprietary intelligence infrastructure — 80+ marketplace, advertising, financial, and competitive sources — plus any internal data your organization provides. Every data source is verified for quality, completeness, and recency before analysis begins. We do not analyze bad data. We fix it first or flag it explicitly.
Analyze & Model
Statistical analysis, scenario modeling, and pattern recognition applied by experienced analysts who understand the commercial context — not just the numbers. We build models that your team can interrogate, modify, and reuse. Transparent methodology means you can challenge any assumption and trace any conclusion.
Deliver & Advise
Clear findings with explicit recommendations. Not just what the data says, but what you should do because of it — with quantified upside, quantified risk, and a sequenced action plan. We present findings in person, walk through the methodology, and answer every question. We stand behind our analysis.
Engagement Models
Not every organization needs the same level of analytical support. Choose the model that fits how you work and what you need.
Project-Based
A defined analytical question answered within a fixed scope and timeline. Ideal for market entry decisions, strategic reviews, and one-time deep dives. Typical turnaround: 2–4 weeks depending on complexity.
Specific decisions with clear timelines
Continuous Intelligence
An ongoing analytics partnership with live dashboards, automated reporting, and regular analyst reviews. The intelligence layer runs continuously, surfacing insights and anomalies as they happen. Ideal for brands operating across multiple marketplaces.
Brands needing always-on visibility
Embedded Analyst
A dedicated CETA analyst embedded in your decision-making process. Attends your strategy meetings, has context on your business priorities, and proactively identifies analytical opportunities. The closest thing to hiring a senior analyst without the overhead.
Organizations with complex, ongoing analytical needs
What You Receive
Every solution engagement delivers structured, actionable outputs — not slide decks that gather dust. Outputs designed for the people who will actually use them.